aXXera Audio



Press Releases

DUAL ELECTRONICS SHIPS ITS AXXERA LINE OF CAR AUDIO PRODUCTS FOR 12V SPECIALISTS

-- Axxera Offers New Feature-Rich Products to Grow Business and Improve Profits --

HEATHROW, Fla. (June 14, 2011)Dual Electronics Corporation announced today that its Axxera branded line of car audio
products designed specifically for 12V specialists and independent retailers is now shipping. The new Axxera-branded lineup of
Multi-Format CD Receivers represents Dual’s strengthened commitment to the 12V industry. The first five models include four
1.0 DIN and one 2.0 DIN units ranging in price from $109.99 to $219.99 retail. Later this year, multimedia units and speakers
will be introduced.


All Axxera Receivers provide exceptional value for the price. Features include a full-graphic LCD, a RGB feature allowing for

custom color selection for the entire front panel, two USB inputs and built-in Bluetooth Wireless Technology with support for
HFP, A2DP, AVRCP and PBAP profiles for hands-free calling, audio streaming, music control and phone book access from the
receiver’s front panel. All units offer direct USB control for most iPhone and iPod devices.


“We are excited about Axxera and the many benefits it offers to our retail partners,” said Jim Braun, President
and CEO, Dual Electronics Corp. “A new brand, quality products with rich feature sets, value price points,
2-year warranties and a MAP policy combine to offer great growth and profit opportunities for dealers. It is important for us to
give the 12V specialists something new and different that they can use to create excitement, improve profits and build business
and we designed Axxera to accomplish just that,” added Braun.


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About Dual
Dual Electronics Corporation, a subsidiary of the Namsung Corporation, is based in Heathrow, FL. Dual offers a
wide selection of mobile electronics, marine electronics, home audio loudspeakers and portable GPS products.
For further information, visit www.dualav.com and GPS.dualav.com.


Editorial Contact:
Joanna Lukins
Dual Electronics
321.397.3338
jlukins@dualcorp.com


DUAL ELECTRONICS ANNOUNCES ITS NEW AXXERA SERIES

-- DUAL’S Axxera Branded Mobile Audio Products Are Designed With 12V Specialists And Independent Retailers in Mind --

HEATHROW, Fla. (Jan. 6, 2011) – Following their October announcement of strengthened commitment to
the 12V industry, Dual Electronics unveils the first models from their new Axxera-branded line of products
designed specifically with 12V specialists and independent retailers in mind.


“During the Dual-sponsored roundtable discussion at MERA, dealers reaffirmed their need for us to provide
them with richly featured products that can generate excitement at the right price points,” said Jim Braun,
President and CEO of Dual Electronics. “We took their request and our commitment to this market seriously,
and we are pleased to announce that early this year we will start shipping the first models from our new
Axxera line,“ added Braun.


“The design, feature sets and overall complexity of the Axxera-branded products make them ideal for
independent dealers and specialists offering professional installation,” said Jamie Walt, Vice President of Sales,
who also heads up the sales organization dedicated to the 12V market.


The first Axxera-branded models include Multi-Format 1.0 and 2.0 DIN CD Receivers and Speakers. Some of
the features found in the Axxera-branded receivers include full-graphic LCD, RGB feature allowing for custom
color selection for the entire front panel, two USB inputs and built-in Bluetooth Wireless Technology with
support for HFP, A2DP, AVRCP and PBAP profiles for hands-free calling, audio streaming, music control and
phone book access from the receiver’s front panel. The first models range from $129 to $249 MSRP and later
this year the Axxera line will include products with even more advanced technologies and higher price points.
All Dual Axxera-branded products come with a 2-year warranty, and feature a unique packaging design.


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About Dual
Dual Electronics Corporation, a subsidiary of the Namsung Corporation, is based in Heathrow, FL. Dual offers a
wide selection of mobile electronics, marine electronics, home audio loudspeakers and portable GPS products.
For further information, visit www.dualav.com and GPS.dualav.com.


Editorial Contact:
Joanna Lukins
Dual Electronics
321.397.3338
jlukins@dualcorp.com